alt and title attributes of an image are commonly referred to as alt tag Notify me of follow-up comments by email. It is important and necessary to add alt text to the photos on your website for three main reasons: 1. Keyword vs. That’s why the purpose of alt text is to describe, with accuracy, what the image is all about. In this case, it is best practice to use what is called the NULL alt text or empty alt text. In this case, it is best practice to use what is called the NULL alt text or empty alt text. Here are a few guidelines for writing alt text: Use alt text to convey the important content or function of the object. For search engines – Search engines, such as Google and Bing, crawl web pages. Alt attribute can be the same as that shown on navigation tab images. Let’s say we set that infographic’s alt text to be: “An infographic about WordPress’ market share”. DevotePress is solely dedicated to WordPress. An article named, “Appropriate Use of Alternate Text”, in WebAIM states: Alternative text provides a textual alternative to non-text content in web pages. If a template lacks such a parameter, consider asking that it be added. However, it is important to use appropriate text that actually describes your image. The most important function of an ALT tag is to explain to a blind user what an image is displaying. The content of the alt text is a helpful signal for search engines to understand what your page is all about. According to W3C Accessibility Guidelines, for code to be considered W3C-valid, it is important to include both image alt text and image title text in the image for important images on the page. Thus, your photo will say something like: For the visually impaired – Alternative text is primarily important to visually impaired users. It is that easy! For example: Images or photographs. How to Create and Add Cinemagraphs in WordPress – Be Creative! Likewise, you wouldn’t want to overuse the word “peanuts” within the description, or try and include some variant on your target keyword in every single image’s alt text. WCAG 2.0 Guideline 1.1.1—"All non-text content that is presented to the user has a text alternative that s… Keyword Stuffing & Image SEO Galleries The tag supports alt text since MediaWiki 1.18. Option D (empty alt text) would not provide the important information that the image presents. Keyword Stuffing & Image SEO So it ensures that every visitor can appreciate your content regardless of their visual ability. If you’re not familiar with the term or why it’s important to have it, keep on reading, as we break it down for you below. However if an image is broken or cannot be found, then your users will be able to see the alternate text with a broken image icon next to it. If the image is relevant to the info on the page, then briefly describe it in alt text or the appropriate aria- … Adding ALT text allows authors to include images, but still provide the content in an alternative text based format. Alt text for decorative images Decorative images are images that serve no specific purpose, meaning that they are not meant to convey any meaning or important information. If the information is extensive, you can write a short summary in the alt text e.g alt="Clothing sales by type Q1 2016". That’s not fair. Dedicated to WordPress Alt text for decorative images Decorative images are images that serve no specific purpose, meaning that they are not meant to convey any meaning or important information. In our case, we decided to go with “A flamingo against a backdrop of leaves”, It’s descriptive, but not overly so, which is a crucial distinction we’ll explain in more detail shortly: The next time you’re adding alt text to an image on your website, ask yourself: Could I improve this description by adding in one or two key details? However, it wouldn’t make any sense to use the keyword “peanut allergies” within this specific image’s alt text. You'll sometimes see the alt text when an image fails to load. Alt text is an important part of image optimization for on-page SEO. Important note: never remove the alt-attribute, that would mean breaking the html-standard. But you are allowed to set it to an empty string, that is: alt=””. You don’t have to concern yourself with HTML codes. For both accessibility and search engine optimization (SEO), alt text is more important than title text. Alternate text is a great place to place relevant keyword to improve your website’s search engine optimization (SEO). For example, take a look at this infographic about WordPress usage from our archives (not pictured in its entirety here! How Important is ALT Text In Search Engine Optimization? The same image can have quite different alt text depending on its Web development tips, marketing strategies and A2 Hosting news sent to your inbox. Consider the examples below. One approach is to just enter something that describes the content of the image. However, by setting up alt text as shown above, you can help visitors understand what you were trying to show them, and they c… So keep it short, sweet, descriptive, and to the point. See example below for what a screen reader experiences when no ALT Text is used. When an image contains words that are important to understanding the content, the alt text should include those words. Then choose Alt Text. Here’s an example: As you can see, the alt text describes what this image is. Security WordPress | August 18, 2020, Development WordPress | December 09, 2020. If the answer is yes, then go for it. Adding alt-text to an image allows it to be discoverable and understood by users in a variety of ways. One of the reasons alt text is so important when it comes to SEO is that it provides you with more opportunities to use the keywords you want to target. It's a short HTML attribute that is a description of about 100 characters that you assign to the images on … A well-lit walkway can be an attractive feature drawing patrons in throughout the evening. To put that into context, our earlier example of “A flamingo against a backdrop of leaves” is 40 characters long. Then choose Alt Text. Subscribe to receive weekly cutting edge tips, strategies, and news you need to grow your web business. Alt text gives the user the most important information while image descriptions provide further detail. 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